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Now that the acquisition is complete, Adobe together with Frame.io will make the creative process more collaborative, productive and efficient to further unleash creativity for all: “We are committed to enabling collaboration beyond Adobe’s applications to the growing number of third-party applications across the creative ecosystem, many of which Frame.io supports.” “With the growing importance of video, we’re proud to add Frame.io’s industry-leading, cloud-native workflow capabilities to Creative Cloud,” said Scott Belsky, chief product officer and executive vice president, Creative Cloud. The addition of Frame.io creates an opportunity for Adobe, in conjunction with the partner ecosystem, to expand beyond video editors to a broader set of customers, teams and enterprises. With over a million users, Frame.io streamlines the video production process by enabling editors and key project stakeholders to seamlessly collaborate using cloud-first workflows. To address these inefficiencies, video tools need to be cloud-first with collaboration at the center, enabling every stakeholder to effectively contribute to the creative process with the appropriate controls, feedback mechanisms, and security. Today, video review and approval processes are disjointed across multiple channels, leading to inefficient, time-intensive workflows. The skyrocketing demand for video means video teams must create an ever-increasing volume of content in close collaboration with dispersed stakeholders.
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The combination of Adobe’s leading video editing offerings-including Adobe Photoshop, Adobe Premiere Pro and Adobe After Effects-with Frame.io’s cloud-based review and approval functionality will radically accelerate the creative process and deliver an end-to-end video platform.
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It’s an incredibly smooth integration that fits perfectly with Frame.Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Frame.io, a leading cloud-based video collaboration platform. A user can search for their desired feel, come back with entire sound sets, test and review in Frame.io, set their markers, and then swap entire soundscapes on the fly. Audio Design Desk uses two key concepts to deliver its creative experience: real-time, frame-accurate, keyboard shortcuts for adding sound effects, and a robust AI backend. Max Baehr, developer relations and partnerships at Frame.io says: “I love this integration. Using Frame.io’s Version Stacks, clients can now review and compare different sound and music cues against one another from virtually any online device, anywhere in the world” But imagine if you could take this incredible creative tool and collaborate with people all around the world to get their ideas without ever leaving your timeline? This is now possible with the Frame.io integration. “Sound is half of what you see, and with add.app you can create sound for video at the speed of thought. “Audio Design Desk and Frame.io were built for one another because they were both invented to enhance and streamline your workflow,” comments Gabe Cowan, co-founder and CEO of Audio Design Desk.
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It also introduces perpetual licensing, where customers can now pay a one-time fee, with the option to upgrade at a discounted rate for full point upgrades. This includes an optimised codebase that increases performance by up to 70 per cent, with a new AI-assisted importer.
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Coinciding with the Frame.io integration is an update to v1.3, dubbed Audio Design Desk Collaborate.
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Audio Design Desk boasts a library of 2,500 free sounds – 25,000 for paying customers – to make use of, with AI-assisted creative tools that make applying music and sound effects a breeze.